The Citi Global Mobile Experience is a location-based iPad application that leverages existing 3D and geolocation technologies to allow users to uniquely navigate an interactive 3D globe. As a means to showcase Citi’s Progress Maker Stories, the interactive experience invited users to explore eight Citi project locations and view stories related to the endeavors.
Martian & Sons developed a custom iOS compatible application which runs locally on iPads at a Citi designated site.
A user spins the globe to choose one of the markers where Citi has sponsored project innovation. The app then lands on the surface of the map, which presents a content module that highlights how Citi has innovated in that region and tells the story of the local Progress Makers.
The application was designed for scalability and has the flexibility to add features and additional locations via the MartianTool.